Running a Technical Audit
Start an Audit
- Go to Technical Audit
- Click “Start New Audit”
- Enter your website URL
- Moonrank crawls your site (5-30 minutes depending on size)
- View results immediately when complete
Continuous Monitoring
- Set audits to run automatically (weekly, monthly)
- Get alerts when new issues are detected
- Track if issues are fixed over time
Issue Categories
Critical Issues (Fix Immediately)
These prevent Google from accessing your site:- No SSL Certificate - Your site isn’t HTTPS (required for ranking)
- Not Mobile Responsive - Site doesn’t work on mobile devices
- Noindex Tag - Your pages tell Google not to index them
- Robots.txt Blocks Content - Website blocks Google’s crawler
High Priority Issues (Fix Within 1 Week)
These significantly impact rankings:- Duplicate Content - Same content on multiple URLs confuses Google
- Missing Meta Descriptions - Important for CTR from search results
- Broken Links - Internal links leading to 404 pages
- Slow Page Speed - Google ranks faster sites higher
- Missing H1 Tags - Heading structure is important for relevance
Medium Priority Issues (Fix Within 1 Month)
These moderately impact rankings:- Missing Alt Tags - Images should have descriptions
- Redirects Chains - Multiple redirects slow down crawling
- Thin Content - Pages with very little content
- Orphan Pages - Pages with no internal links to them
Low Priority Issues (Address When Possible)
These have minimal ranking impact:- Warnings about best practices
- Suggestions for improvements
- Informational messages
Understanding Your Audit Report
Health Score
Overall score (0-100) indicating your site’s technical health:- 80-100: Great condition
- 60-79: Good, but room for improvement
- 40-59: Needs attention
- 0-39: Critical issues to fix
Pages Scanned
- Total pages crawled
- Pages with issues
- Pages indexed by Google
- Pages excluded from index
Crawlability
- Can Google crawl your site?
- Are there blocks preventing access?
- How deep can Google crawl (number of levels)?
Issue Details & Fixes
For Each Issue, Moonrank Shows
- Description - What the issue is
- Impact - How much it affects SEO
- Affected Pages - Which pages have this issue
- How to Fix - Step-by-step solution
- Priority - How urgent it is to fix
Common Issues & Fixes
Issue: Slow Page Speed- Run Google PageSpeed Insights
- Compress images
- Enable caching
- Minimize CSS/JavaScript
- Use a CDN Issue: Missing Meta Descriptions
- Each page should have unique 150-160 character description
- Use target keywords naturally
- Include a call-to-action Issue: Duplicate Content
- Use canonical tags to indicate preferred version
- Implement 301 redirects
- Use parameters correctly in Google Search Console Issue: Broken Links
- Update or remove links pointing to 404 pages
- Fix links to redirected pages
- Test links regularly
Monitoring Progress
Audit History
- View all historical audits
- See which issues were fixed
- Compare site health over time
- Get credit for improvements
Trending Issues
- Which issues are most common
- Are you fixing issues faster than new ones appear?
- Overall improvement trajectory
Best Practices Recommendations
Beyond issues, Moonrank recommends optimizations:- Structured Data - Add schema markup for rich snippets
- Mobile Optimization - Improve mobile experience
- Core Web Vitals - Optimize Largest Contentful Paint, First Input Delay, Cumulative Layout Shift
- XML Sitemaps - Submit XML sitemaps to Google
- Robots.txt - Allow Google access to important content
Competitive Analysis
Compare Your Audit to Competitors
- View competitor audit scores
- See which technical issues they have
- Benchmark your technical health against competitors
Export & Integration
Export Audit Results
- Download full audit report as PDF
- Export to CSV for spreadsheet analysis
- Share with developers or IT team
Integration with Tools
- Send fixes to your development team’s Slack
- Create tickets in Jira automatically
- Update Google Search Console with status