Dashboard Overview
The main dashboard shows your key metrics at a glance:Key Performance Indicators (KPIs)
- Organic Traffic - Total visitors from Google and other search engines
- Avg. Position - Your average ranking position across all tracked keywords
- Keywords Ranking - How many keywords rank in top 10, 20, 100
- Articles Published - Total content published in selected time period
- Indexed Pages - Pages Google has in its index
Traffic Analytics
Traffic Sources
See where your visitors come from:- Organic Search - From Google and search engines
- Direct - Visitors typing your URL
- Referral - From links on other sites
- Social - From social media platforms
Traffic Trends
- View traffic over time (day, week, month, year)
- Compare periods to track growth
- Identify seasonal patterns
- Spot traffic anomalies
Top Performing Articles
- Which articles drive the most traffic
- Traffic trend for each article (up, down, stable)
- Keywords each article ranks for
- Estimated monthly organic traffic per article
Keyword Ranking Metrics
Ranking Distribution
- How many keywords rank in positions 1-3 (high value)
- Positions 4-10 (good visibility)
- Positions 11-20 (room for improvement)
- Position 21+ (needs optimization)
Ranking Changes
Track how your rankings change:- Keywords improving (going up in position)
- Keywords declining (going down in position)
- New keywords ranking for first time
- Keywords fell out of top 100
Visibility Score
Moonrank’s proprietary metric showing your total estimated search visibility:- Accounts for ranking position AND search volume
- Higher visibility = more clicks
- Track if your total visibility is growing or shrinking
Article Performance
Individual Article Metrics
For each published article:- Total views
- Estimated organic traffic
- Keyword ranking for target keyword
- Engagement (time on page, bounce rate)
- Backlinks pointing to the article
Article ROI
Calculate return on investment:- Estimated content creation time
- Estimated traffic value (based on industry benchmarks)
- When the article paid for itself
- Total lifetime value
Content Performance Comparison
Compare Articles
- Side-by-side article performance
- Identify what makes top performers successful
- Apply lessons to future content
Benchmark Against Competitors
- How your articles compare to competitors
- Your share of traffic for key keywords
- Opportunities to improve visibility
Custom Reports
Create Custom Reports
- Click “Create Report”
- Select metrics to include
- Choose date range
- Add filters by topic, author, keyword
- Generate report
Schedule Automated Reports
- Daily, weekly, or monthly reports
- Sent automatically to your email
- Share with stakeholders
- Export as PDF
Report Templates
- Executive Summary (KPIs only)
- Detailed Performance (all metrics)
- Author Performance (by team member)
- Topic Performance (by topic/pillar)
Goal Tracking
Set & Track Goals
- Go to Analytics → Goals
- Create SMART goals:
- “Rank in top 10 for 50 keywords”
- “Drive 10,000 monthly organic visitors”
- “Publish 12 articles in Q1”
- Moonrank tracks progress toward goals
- Get alerts when you achieve milestones
Achieve Badges
Complete goals to earn achievement badges:- Traffic milestones
- Ranking achievements
- Content volume
- Content quality
Data Export
Export Data
- Download any report as CSV or PDF
- Integrate data with your BI tools
- Create custom dashboards in Google Sheets or Data Studio
- Automate reporting workflows
API Access
Use our API to pull analytics data programmatically:- Real-time ranking data
- Traffic metrics
- Article performance
- Custom data pulls