Content Planning

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Creating Your Content Plan

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Step 1: Define Your Goals

1. Go to Content Plan → Settings
2. Set your content goals:
   • Monthly article target (e.g., publish 4 articles/month)
   • Total traffic goal
   • Keyword ranking targets
3. Save your goals

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Step 2: Select Your Keywords

1. Go to Content Plan → Keywords
2. Import or select keywords you want to rank for
3. Moonrank calculates estimated effort (time to rank)
4. Set priority for each keyword:
   • High (target within 30 days)
   • Medium (target within 90 days)
   • Low (target within 180 days)

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Step 3: Generate Article Ideas

1. Click “Generate Ideas”
2. For each keyword, Moonrank suggests:
   • Article outline
   • Estimated word count
   • Related topics to link to
   • Content angle unique to your audience

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Step 4: Schedule Your Content

1. Drag articles into your calendar
2. Schedule publish dates
3. Assign team members
4. Set review deadlines
5. Save your plan

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Calendar View

The Content Plan calendar shows:

• Color coding - Articles by status (Draft, Scheduled, Published)
• Multiple views - Weekly, monthly, or quarterly
• Drag & drop - Reschedule articles easily
• Capacity view - How many articles per team member per week

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Content Pipeline

Track the status of all planned content:

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Planning Stage

• Ideas generated
• Keywords assigned
• Outlines approved

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Creation Stage

• Draft being written
• Content in editor
• Optimization in progress

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Review Stage

• Submitted for approval
• Feedback given
• Revisions in progress

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Publishing Stage

• Scheduled for publication
• Published (live)
• Monitoring performance

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Collaboration & Assignments

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Assign Articles

1. Click on a planned article
2. Select “Assign to” team member
3. Set deadline
4. Team member gets notification

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Comments & Feedback

• Team members comment on articles during review
• Tagged comments notify specific people
• Resolved discussions keep threads organized

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Approval Workflows

Set up approval requirements:

• Editor writes
• Manager reviews
• Admin publishes

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Performance Tracking

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Monitor Your Plan Progress

The dashboard shows:

• Articles published vs. planned
• Content calendar completion percentage
• Which articles are driving traffic
• Keyword ranking improvements

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Adjustment & Iteration

If articles underperform:

• Identify why (poor keyword choice, weak content, bad title)
• Update the article and republish
• Track if changes improve performance
• Learn for future content

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Content Ideas Marketplace

Browse AI-generated ideas for your industry:

1. Go to Content Plan → Ideas
2. Filter by topic, difficulty, or search volume
3. Click “Add to Plan” to schedule
4. Customize for your brand voice
5. Publish when ready