Finding Keywords
Method 1: Keyword Explorer
- Go to Keywords → Keyword Explorer
- Enter a seed keyword related to your business
- Moonrank shows:
- Monthly search volume
- Keyword difficulty (0-100 scale)
- Search intent (Informational, Commercial, Transactional)
- Related keywords
- Competitor keywords (what your competitors rank for)
Method 2: Topic Clusters
- Enter a broad topic (e.g., “running shoes”)
- Moonrank automatically generates related keywords
- Organize into clusters by search intent
- Moonrank suggests which keywords to target first
Method 3: Competitor Analysis
- Go to Keywords → Competitor Keywords
- Enter competitor URLs
- See all keywords they rank for
- Find gaps - keywords they rank for but you don’t
- Prioritize high-opportunity keywords
Method 4: AI-Powered Suggestions
- Describe your business or product
- Let Moonrank generate keyword ideas using AI
- Review and select which keywords to track
Keyword Metrics Explained
- Search Volume - Average monthly searches for this keyword
- Keyword Difficulty - How hard it is to rank (0-100; higher = harder)
- Search Intent - Why people search for this keyword:
- Informational - Looking for information/answers
- Commercial - Researching before a purchase
- Transactional - Ready to buy
- Navigational - Looking for a specific website
- Trend - Is this keyword growing or declining in popularity
- CPC - Cost per click in ads (indication of commercial value)
- SERP Features - Does the search result page show ads, featured snippets, videos, etc.
Adding Keywords to Track
Manual Entry
- Click “Add Keywords”
- Enter one keyword per line
- Set your target ranking position (1-10, 11-20, etc.)
- Assign to your site
- Click “Start Tracking” Moonrank will check your rankings daily and alert you to changes.
Bulk Import
- Prepare a CSV file with your keywords
- Go to Keywords → Import
- Upload your CSV
- Map columns to keyword data
- Click “Import”
Tracking Your Rankings
Daily Rank Checking
Moonrank checks your keyword positions daily:- Position - Your current ranking position (1-100, or “not ranking”)
- Change - How much your position moved since yesterday
- Visibility - Estimated percentage of clicks you get at your position
- Trend - Is your ranking going up, down, or stable over 30 days?
Keyword Status
- Active - Currently tracking
- Achieved - You’re ranking in position 1-3 (goal met!)
- On Track - Good progress toward your target
- Needs Attention - Dropped in rankings, needs optimization
- New - Just added, less than 30 days of data
Historical Tracking
View your ranking history for each keyword:- Last 30 days
- Last 90 days
- Last year
- All time
Keyword Organization
Create Keyword Groups
- Go to Keywords → Groups
- Click “Create Group”
- Name your group (e.g., “Product Keywords”, “Competitor Keywords”)
- Add keywords to the group
- Use groups to organize your tracking by topic, team member, or campaign
Assign to Articles
- In Articles, click on an article
- Scroll to “Target Keywords”
- Search and select keywords
- Moonrank links article performance to keyword rankings
Keyword Insights
Keyword Opportunities
Moonrank identifies keywords you should target based on:- Low difficulty but decent search volume
- High search volume but low competition
- High commercial intent that matches your business
Competitor Gap Analysis
See which keywords your competitors rank for that you don’t:- Add competitor sites to your analysis
- Moonrank compares keyword rankings
- Identify quick-win opportunities
- Prioritize keywords to capture
Seasonal Keywords
Moonrank flags keywords that spike seasonally:- View seasonal trends for each keyword
- Plan content calendars around peaks
- Capitalize on predictable traffic surges
Keyword Recommendations
Based on your content and business, Moonrank recommends:- New keywords to create content for - Based on search volume and difficulty
- Quick wins - Keywords you can rank for with minimal competition
- Long-tail keywords - Less competitive, highly specific keywords
- Commercial keywords - Keywords indicating buyer intent